With an outstanding career that spans 30 years, Sarah Laidlaw has her own unique style for which she has become renowned: classic beauty with a contemporary edge. Sarah’s work reflects an artistic sensibility, which coupled with her attention to detail, produces a ceaselessly stellar result.
She effortlessly walks the line between commercial polish and editorial strength and is equally in her element creating everything from subtle, minimal looks to radical transformations. “The transformative ability of hair and makeup is what excites me! I adore both the simplicity of effortless, natural looks right through to big, couture, sculptural shapes.”
She has been awarded Australia’s prestigious Session Stylist of the Year title an impressive six times; Hair Expo Session Stylist of the Year in 2010, 2011, 2017 & 2018 as well as AHFA Session Stylist of the Year in 2014 and 2020.
Sarah is also 3 x Australian Makeup Artist of the Year. AHFA Make-Up Artist of the Year 2017, and MAGAP Make-Up Artist of the Year 2018 & 2020.
In addition, a series of makeup awards-
3 x NSW Make-Up Artist of the Year - 2018, ’19 & ‘20
3 x Event/Bridal Make-Up Artist of the Year - 2018, ’19 & ‘20
2 x Beauty Makeup Artist of the Year - 2018 & ‘20
Editorial Makeup Artist of the Year -2020
Sarah is a great advocate of education within the industry, and has 25 years of touring and educating under her belt.
Renowned for her down to earth nature, true understanding of the creative process, discerning sense of aestheticism and versatile style, Sarah consistently delivers. It is this powerful combination that ensures that every client expectation is not merely met, but exceeded.
With an impressive skill set that encompasses the entire range, Sarah is highly adaptable. Her extensive and detailed training has allowed her the freedom to work across editorial fashion, advertising, film, television and celebrity. Sarah’s strengths in both hair and makeup have cemented her as one of the most sought-after talents in the industry.
Sarah’s work has been seen in the pages and on the covers of Grazia Italia, Harpers Bazaar, Vogue, Wish, Elle, Madison, Freundin, Yen, Cream, Singapore Harpers, Fashion Quarterly, Instyle and Rolling Stone Magazine.
Photographers she has collaborated with include Jez Smith, Steven Chee, Jason Capobianco, Gavin O’Neill, Chris Colls, Richard Freeman, Simon Upton, Juli Balla, Michelle Aboud, Nick Leary, Paul Empson, Harold David, Paul Westlake, Gary Heery, James Cant, Peter Brew Bevan Damian Bennett and Carlotta Moye.
She has had the pleasure of working with celebrities such as Lenny Kravitz, Isla Fisher, Ladyhawke, Duffy, Delta Goodrem, Jennifer Hawkins, Julia Stone, Ruby Rose, Tina Arena, Natalie Bassingthwaighte, Mel B, Pixie Lott, Michael and Kyly Clarke, Lady Antebellum, Sam Sparro, Sarah Murdoch, Deborah Mailman, the Veronicas, Jessica Mauboy, Kelly Rowland and numerous local Australian celebrities.
Sarah’s work has been seen in advertising campaigns such as L'Oreal Paris, Colgate, Vodafone, Coppertone Japan, Mimco, Dove, Westfield, Diet Coke, Impulse, Strand Arcade, Voodoo, Toshiba, Leona Edmiston, Seduce and Nivea Japan amongst a long list of others.
Her experience as a hair stylist for television is also worth noting. In addition to working on popular shows X Factor, Dancing With The Stars, So You Think You Can Dance and The Voice Kids, she has also worked on myriad music film clips, television commercials and art films.