With an outstanding career that spans 26 years, Sarah Laidlaw has her own unique style for which she has become renowned: classic beauty with a contemporary edge. Sarah’s work reflects an artistic sensibility, which coupled with her attention to detail, produces a ceaselessly stellar result.
She effortlessly walks the line between commercial polish and editorial strength and is equally in her element creating everything from subtle, minimal looks to radical transformations. “The transformative ability of hair is what excites me! I adore both the simplicity of effortless, natural textures right through to big, couture, sculptural shapes.”
She has been awarded Australia’s prestigious Session Stylist of the Year title an impressive four times; Hair Expo Session Stylist of the Year in 2010, 2011 and 2017, AHFA Session Stylist of the Year in 2014. She is also the current AHFA Makeup Artist of the Year for 2017.
Sarah is a great advocate of education within the industry, and is constantly touring and educating.
Renowned for her down to earth nature, true understanding of the creative process, discerning sense of aestheticism and versatile style, Sarah consistently delivers. It is this powerful combination that ensures that every client expectation is not merely met, but exceeded.
With an impressive skill set that encompasses the entire range, Sarah is highly adaptable. Her extensive and detailed training has allowed her the freedom to work across editorial fashion, advertising, film, television and celebrity. Sarah’s strengths in both hair and makeup have cemented her as one of the most sought-after talents in the industry.
Sarah’s work has been seen in the pages and on the covers of Grazia Italia, Harpers Bazaar, Wish, Madison, Karen, Koncierge, Freundin, Yen, Cream, Singapore Harpers, Fashion Quarterly, Instyle and Rolling Stone Magazine.
Photographers she has collaborated with include Jez Smith, Steven Chee, Jason Capobianco, Gavin O’Neill, Chris Colls, Richard Freeman, Simon Upton, Juli Balla, Michelle Aboud, Nick Leary, Paul Empson, Harold David, Paul Westlake, and Carlotta Moye.
She has had the pleasure of working with celebrities such as Lenny Kravitz, Isla Fisher, Ladyhawke, Duffy, Delta Goodrem, Jennifer Hawkins, Ruby Rose, Tina Arena, Natalie Bassingthwaighte, Mel B, Pixie Lott, Michael and Kyly Clarke, Lady Antebellum, Sam Sparro, Sarah Murdoch, Deborah Mailman, the Veronicas, Jessica Mauboy and Kelly Rowland.
Sarah’s work has been seen in advertising campaigns such as L'Oreal Paris, Colgate, Coppertone Japan, Mimco, Dove, Westfield, Diet Coke, Impulse, Strand Arcade, Voodoo, Toshiba, Leona Edmiston, Seduce and Nivea Japan.
Her experience as a hair stylist for television is also worth noting. In addition to working on popular shows X Factor, Dancing With The Stars, So You Think You Can Dance and The Voice Kids, she has also worked on myriad film clips and television commercials.